When Cannacon launched in 2014, it was the first recreational cannabis industry trade show on the planet. From it's inception all the way through launch we worked alongside their team to develop a big idea into a giant show. We ventured to create a brand as big and bold as the excitement was for "The Green Rush". We incorporated the peace sign into the logo as a nod to the intersection between the cultural roots of the legalization movement and the corporate aspects of the new cannabis industry. We developed the brand ID system to be portable, scalable, and easy to reproduce, insuring recognition from a few pixels tall, up to several feet tall. We wrote, designed and produced all of Cannacon's sales and promotional collateral, print advertising, billboards, and branded merchandise...end to end, for four years –  pre-pandemic.